Hangers Show How Many ‘Like’ Your Clothes

Brazilian clothing store C&A is making the public at large into your own shopping companion by putting “like counters” on their garment hangers.

The idea is quite simple: when you see a C&A garment you like, whether online or in the store, you “like” that piece on the store’s Facebook page. Your “like” – along with everyone else’s – is counted on the electronic hangers in the store.